Amateur blogs need an editorial schedule as much as pro or established blogs. Not only will an editorial schedule help the budding health and wellness of a site’s success, it’ll also make the life of the site blogger so much easier. To understand the importance of this schedule, read on and discover the 3 reasons why every blog needs a schedule.
3 Major Benefits Pros & Amateur Bloggers Can Get From Using An Editorial Calendar
1. It Gives a Bird’s Eye View of Your Initiatives
An editorial calendar gives the big picture of my site’s publishing schedule. This bird’s eye perspective on things allows a view of the following:
- Content Opportunities – A calendar helps in foreseeing what relevant opportunities a blogger can tap as the year progresses. For example, you’re a healthcare blogger. March is coming and so is a blood drive event near your place. By having a calendar, you can brainstorm relevant content ideas for the said event.
- Posting-Frequency and Spacing – Say for your blog, you plan on publishing 8 articles a month. A calendar can help you in strategically plotting posts.
- Adherence to Site’s Vision and Objective – Through the use of a calendar, one can easily assess if content stays true to what the blog’s goals and objectives are.
- Deadlines – A calendar gives a full visibility of deadlines. It lets you track your progress and helps in creating necessary adjustments if needed.
2. It Aids in Efficient Timeline Management
— David Campbell 🇮🇪 (@d14campbell) February 24, 2018
It’s important, whatever blogging goals you have, to have an editorial calendar. It’s a great planning tool that can help in fleshing out your blogging content plan. Having a calendar can enable you to work backward and set reasonable and manageable deadlines that can make blogging a lot less stressful.
3. It Ensures the Dispersion of Your Content
One of our missions as content creators is to provide our readers varied and relevant materials. A content calendar can be a great help in achieving that.
As you know, blogs come in different formats. In terms of medium, for example, we have articles (text), podcasts or audiobooks (audio), vlogs or instructional videos (videos), and infographics or photoblogs (image).
They also differ in length:
- Pillar Posts – These are long, comprehensive posts that delve on a core message of a blog.
- Short Posts – These materials support the pillar posts. Themes and messages from pillar posts are further fleshed out in this type of post. They’re then linked to the pillar content.
Tip: An ideal ratio is 1 pillar post for every 5-10 short posts.
They can also differ by source:
- In-house – The owner of a blog and/or his/her team members write the content.
- Curation – The contents are from other sources. They’re usually repurposed or analyzed.
- Guest – These are content created by another entity for your blog. These could be paid or not.
Using a calendar will make it easier to diversify your material according to these subgroups.
How To Create an Editorial Calendar?
— Rachel Rasmussen (@VirtualFastLane) February 14, 2018
To start, you need to identify your long-term goal for the year. Then, pin down an achievable publishing frequency. After that you can fill the blanks of this sentence:
For [DATE/DAY] I will publish a [LENGTH and MEDIUM] made [SOURCE] about [TOPIC/CATEGORY].
Here’s a sample:
For March 17th, Saturday, I will publish a short post article made in-house about Org X’s blood donor program.
After this, you’ll need to translate all the statements you’ve written in this format in a spreadsheet.
To help you in creating your very blogging editorial calendar, watch this tutorial from eHowTech:
Successful organization and planning are crucial to blogging success. Creating an editorial calendar broken into parts like yearly, monthly, and weekly is hugely beneficial in staying organized. Having, maintaining and being able to see benchmark goals ensures progress. We hope this article has painted a picture of the importance and benefits of a calendar and inspires you to create one of your own.
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