Harnessing the Power of Online Marketing to Amplify Your Message

Hey, everybody! Welcome to this episode of the Mindshare Mindcast, where today we’re talking about healthy moms and healthy dads. Our guest today is Dr. Anthony Balduzzi. He is a health weight loss expert and the founder of the Fit Father Project and the Fit Mother Project, a leading health and weight loss program for busy men and busy women over 40. Dr. Balduzzi holds dual degrees in nutrition and neuroscience from the University of Pennsylvania, a doctorate in naturopathic medicine, and he’s a former national champion bodybuilder. He still looks great. Dr. Balduzzi is most proud of the fact that he’s now helped over 30,000 families in over a hundred countries lose weight and get healthy through his Fit Father and Fit Mother programs.

Anthony, so good to connect with you again, welcome to the Mindshare Mindcast.

Show Notes

  • The inspiration and process that gave Anthony his start [1:31]
  • How program refinements have lead to enhanced consumer experience [8:07] 
  • Defining the customer avatar to boost business and retain customers [11:28]
  • Advice to compress time, avoid speedbumps and build your team [14:00]


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