For most entrepreneurs, blogging isn’t their number one priority. I doubt most people will deny it’s value, but let’s face it, life gets busy and the list of urgent fires that need putting out seems never-ending. Without a proper editorial plan, you’re flying blind. The good news: it’s not hard to create one. I’m going to show you a quick and powerful 2-step process to create an editorial plan that’ll make blogging a whole lot more doable.
Types of Posts
Consider these four factors when planning out your editorial calendar:
Blog content will vary by form. It’s important to include a full balance of content forms to keep your audience engaged. Consider balancing content forms in your editorial plan with:
- Doodle videos
- Social media embeds
Pillar Posts – These are detailed, lengthy, and capture the essence of your blog. Pillar posts typically stand the test of time and are cornerstone hallmarks highlighting the core mission of your blog (also referred to as “evergreen”).
Short Posts – These are usually more compact in length and play a supporting role to your evergreen posts. They assist by further developing your pillar posts with embedded links.
A good ratio to keep is 5 to 10 Short Posts for every 1 Pillar Post.
Will you be writing the content yourself or assigning it to someone else? There are many options for sourcing content. Consider curating or collecting posts from other sources – just be sure to give them credit. If you’re looking for a subject matter expert in the field, find a guest contributor to feature or interview on a blog or audio post. These experts can diversify and add well-rounded credibility to your library of content.
Our last factor to consider in the editorial calendar is also referred to as “category.” Think of larger, umbrella topics when planning out the focus of your content. For instance, an exercise blogger could include these categories:
- Proper Dieting
- Strength Training
Now that we’ve squared away the types of posts, let’s start building out our Editorial Plan.
#mamabiztip 003 🎉 PLAN PLAN PLAN If you don’t plan it out, it’s not gonna happen. If something isn’t on my editorial calendar, I will never remember to do it. So not only does my blog editorial calendar include blog posts, it also includes newsletters, Facebook lives, when to send email pitches out, each step to launching a product, and more! PLAN PLAN PLAN, mama! Your business (and your brain) will thank you! 🧠
On [DAY OF THE WEEK] I will publish a [SHORT/PILLAR] post using [TYPE] created by [SOURCE] about [TOPIC].
It should look something like,
“On Mondays, I will publish a SHORT POST using AUDIO created by ME about STRENGTH TRAINING.”
“On the last Thursday of the month, I will publish a PILLAR POST using VIDEO created by a GUEST about PROPER DIETING.
Organize Your Editorial Plan
You’ll want to start with creating a spreadsheet with the following rows and columns.
After, take your sentences and place them into the designated cells.
If you want to go a step further, take your plan and create an Editorial Calendar.
To do this, create a second tab on your worksheet labeled “Calendar”. This will simply enhance your Editorial Plan by adding dates of publication and titles.
Pretty straight forward right? If you are having problems with your editorial plan, leave a comment and we can help.
Do you have other ideas on how to build your editorial plan in just a few minutes? Let us know in the comments section below.