Build Your Editorial Plan in 10 Minutes

For most entrepreneurs, blogging isn’t their number one priority. I doubt most people will deny it’s value, but let’s face it, life gets busy and the list of urgent fires that need putting out seems never-ending. Without a proper editorial plan, you’re flying blind. The good news: it’s not hard to create one. I’m going to show you a quick and powerful 2-step process to create an editorial plan that’ll make blogging a whole lot more doable.

Types of Posts

Types of Posts | Build Your Editorial Plan in 10 Minutes

Consider these four factors when planning out your editorial calendar:

1. Form

Blog content will vary by form. It’s important to include a full balance of content forms to keep your audience engaged. Consider balancing content forms in your editorial plan with:

  • Audio
  • Text
  • Images
  • Video
  • Infographics
  • Doodle videos
  • Social media embeds

2. Size

Pillar Posts – These are detailed, lengthy, and capture the essence of your blog. Pillar posts typically stand the test of time and are cornerstone hallmarks highlighting the core mission of your blog (also referred to as “evergreen”).

Short Posts – These are usually more compact in length and play a supporting role to your evergreen posts. They assist by further developing your pillar posts with embedded links.

A good ratio to keep is 5 to 10 Short Posts for every 1 Pillar Post.

3. Source

Will you be writing the content yourself or assigning it to someone else? There are many options for sourcing content. Consider curating or collecting posts from other sources – just be sure to give them credit. If you’re looking for a subject matter expert in the field, find a guest contributor to feature or interview on a blog or audio post. These experts can diversify and add well-rounded credibility to your library of content.

4. Topic

Our last factor to consider in the editorial calendar is also referred to as “category.” Think of larger, umbrella topics when planning out the focus of your content. For instance, an exercise blogger could include these categories:

  • Proper Dieting
  • Strength Training
  • Cardio

Now that we’ve squared away the types of posts, let’s start building out our Editorial Plan.

Determine WHEN

A post shared by Abby Barstow (@thesystemsmama) on Decide on a realistic frequency of posts and then fill in the blanks to this sentence…

On [DAY OF THE WEEK] I will publish a [SHORT/PILLAR] post using [TYPE] created by [SOURCE] about [TOPIC].

It should look something like,

“On Mondays, I will publish a SHORT POST using AUDIO created by ME about STRENGTH TRAINING.”

OR

“On the last Thursday of the month, I will publish a PILLAR POST using VIDEO created by a GUEST about PROPER DIETING.

Organize Your Editorial Plan

You’ll want to start with creating a spreadsheet with the following rows and columns.

Plan | Build Your Editorial Plan in 10 Minutes

After, take your sentences and place them into the designated cells.
If you want to go a step further, take your plan and create an Editorial Calendar.

To do this, create a second tab on your worksheet labeled “Calendar”. This will simply enhance your Editorial Plan by adding dates of publication and titles.

calendar | Build Your Editorial Plan in 10 Minutes

Pretty straight forward right? If you are having problems with your editorial plan, leave a comment and we can help.

Do you have other ideas on how to build your editorial plan in just a few minutes? Let us know in the comments section below.

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