If you want to grow your brand, launching a podcast may be right for you. It can be inexpensive, and it helps you tap into a huge audience quickly. Because podcasts are digital, they cost less than traditional marketing methods, and they are time-efficient. Your audience can listen at any time at their convenience and can give your social networking strategy a boost.
Starting a podcast doesn’t have to be expensive, but it does require significant planning. From choosing a topic that you can commit to and creating a plan to recording, editing and publishing, you should have a roadmap that follows a schedule and includes goals and milestones. Laying out your strategy now can help you extend your reach and grow later.
Identify Your Niche
Pick a Topic
Choose a Name
Decide on a Style
Once you decide on your topic and focus, it’s time to consider which podcast types work best for you and the material. Here are three of the most common podcast formats:
This is the most straightforward format for most podcasters when starting out. You can set up virtually anywhere. It’s just you, the mic and your audience. You can create your own schedule, develop a personal connection with your audience and establish yourself as an expert in your niche. The challenge is keeping your energy levels up to remain engaging throughout each episode.
As the name suggests, your focus is on interviewing a different guest on each episode. This gives you access to diverse expertise, stories and opinions. It also can open your show to a whole new audience if the guest shares the episode on their social media profiles. The downside is that booking guests, especially in the beginning, can be challenging. If they are well-known, aligning schedules and properly preparing for the interview can take a lot of time.
- Conversational & Co-Hosted
This is a common podcast style. The format is two or more people sitting down and chatting. Typically, one person keeps everything on track and the others introduce the show and complete the call to action at the end. If you and your co-host(s) have great chemistry, this format is fun and builds a fan base quickly. Although brainstorming topics can be time-consuming, it is often fun. The challenge is coming up with enough of the right kind of content.
There are many different podcast styles to choose from, including panel, fiction and nonfiction storytelling. You can also mix it up and use a hybrid of several styles. The format you select sets the tone for your show, so you should choose carefully, keeping your audience in mind.
To begin recording, all you need are a computer and a decent microphone. However, you will sound more professional if you upgrade the equipment. Consider a USB microphone and windscreen, audio interface or mixer, headphones and either a boom arm or mic stand. This gives you more control over how you sound. Editing software, digital recorders and other equipment are optional. Choose as much or as little gear as you can afford to get the sound you want.
Social Media Buzz
A successful podcast relies on its audience. Begin developing your fan base even before the launch by building anticipation, attracting listeners and getting them excited by the content that is coming. Update your website with news about the launch date and take to social media, if you haven’t done so already. The goal is to build awareness and create a community that eagerly awaits the podcast launch across all of your social media channels so that you can make the biggest splash possible.
Partner With Other Podcasters
Launch With Multiple Episodes
Inside iTunes, there are many different places a podcast can be featured, discovered, listed and ranked. It is not unusual to go through phases of obsessing over your show. The New & Noteworthy section is where podcasts less than eight weeks old or those handpicked by iTunes are listed. It seems that the longer people listen, the better a show performs in the first eight weeks.
By having more than one episode available immediately, your audience can listen longer, which may improve your performance. Consider mini-series podcasts as you progress. Serials are powerful because they leave people hanging. Listeners come back to hear the result.
Keeping the Momentum Going Post-Launch
Once you have launched your show, you have to keep the momentum going. Reap the rewards of a successful podcast by blogging and talking about your experience. Create new content that focuses specifically on the launch. Listeners love to hear about the “behind the scenes” work. Share stories, talk about some of the hardships and offer tips to help others launch their shows.
Extend the experience by developing your podcast community on social media. Build it into a place where people can discuss the episodes and look forward to one-on-one engagement.
The community you create here can become the base that supports your next launch, whether it is a product, service or even a new show. Open a new revenue stream by writing an e-book or offering coaching sessions to mentor a new group of podcasters who want to develop their own launch strategies.
At Mindshare Collaborative, we help you expand your influence and fulfill your purpose. By collaborating with other health and wellness professionals in our community, you can learn how to serve your clients and your niche more effectively. Request a membership today.