Have you ever wondered, “What’s the ideal length of a post?” It’s a great question that should be asked for your blogs, email subject lines, social posts… all your digital content really. Lucky for you, we’ve tapped into some resources and leaders in these different fields to answer that question for you.
Do You Know The Ideal Length Of A Post?
Post Length By Platform
Buffer put together a great infographic on the ideal length for everything online (and that includes your email subject lines). Let’s check out the results below then dive a little bit deeper into the most hotly questioned.
Ideal Length for Twitter
The specific length will vary depending on your audience, but a safe range would be 71 to 100 characters. At this character count, it allows you to effectively share your message while also leaving space for anyone who is going to retweet you to add their own message. Smart, huh? Also, tweets within this range tend to get more engagement from your followers so you’ll see your reply and retweet rates increase.
How do we know this? Two studies were done. The first was by Track Social who did a 30-day study on 100 brands like Zappos, ESPN, and Oreo. The second was by Buddy Media who did a study on 320 Twitter handles for a period of 75 days. Both found the ideal length to be 100-characters.
Ideal Length for Facebook
First, determine the goal of your post. If it’s to convey a simple thought or drive an action, short and sweet is typically the way to go. For these types of posts, engagement/likes/shares are maximized at around 40 characters. Headline types of posts are a great format to follow here since they’re easy to digest as a reader and drive home the point with little fluff. If the purpose of the post is to drive conversation around a deep thought or topic, elaborate and don’t feel restricted to a post length. This will set the stage for your followers to have meaningful conversations and deep discussions on the subject you’ve posted on.
Ideal Length for an Email Subject Line
There are different ways to write an email subject line (curiosity/benefit based) and the length is just as important to optimize your open rate. A good range, to begin with, would be 29-40 characters.
How do we know this? MailerMailer did a study in 2012 that looked at 1.2 billion email headlines to identify trends in subject lines and open rates. Take a look at the image below to see how that range of characters is at a length for a reader to quickly consume. When coupled with a subject line strategy of curiosity or benefit based headlines, you’ll be putting your email in the best position for opens.
Optimal Length for a Blog Post Headline
You’ll find two camps… one camp that recommends the “6-word-rule” and another camp that recommends the “you-should-have-as-much-fun-with-the-headline-as-humanly-possible-while-capturing-the-goal-of-your-content-rule.” The biggest take away for you here is, know your audience. How? Split test. See which type of blog headline is getting the most traffic and run with it. If your avatar is men/women, 65+, and experiencing macular degeneration, they might not appreciate a 20-word headline. You might be better off quickly addressing the issue then, just as quickly, providing the solution.
Take all these recommendations as a starting point then test…and test…and test again. You’ll need to find what works for your audience.
Do you have other ideas on what would be the ideal length of a post? We’d love to hear what’s worked for you in the comments below!
Up Next: 5 Easy Tips to Better Your Blogging