How to Get (and Keep) the Media’s Attention

Everybody welcome to this episode of the Mindshare Mindcast, where our special guest is Paula Rizzo, Emmy-award winning television producer, best-selling author, speaker and media consultant. Paula served as the senior health producer for Fox News Channel in New York City for over a decade. She worked directly with health influencers and entrepreneurs. Let me tell you, Paula has seen it all. She knows what got experts time on national TV, and she’s here today to teach you how to cut through the competition for airtime and land the appearances on TV and radio.

Paula’s also the author of the productivity book Listful Thinking and Listful Living. And she’s also the co-creator of “Lights, Camera, Expert,” an online course helping entrepreneurs, authors, and experts get media attention. Paula Rizzo, welcome to the Mindshare Mindcast.

Show Notes

  • How media appearances can elevate your business [2:27]
  • How to land media appearances [4:21]
  • Mistakes to avoid [6:34]
  • What makes a good pitch and segment [12:30]
  • Understanding boundaries and follow-up [15:15]
  • Getting invited back [18:40]


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