Turning Patient Needs Into Products: How Dr. Anna Cabeca Built a Thriving Online Brand

When was the last time you stopped to really listen to what your patients need? Dr. Anna Cabeca, also known as “The Girlfriend Doctor,” gets it. She used to be a traditional OBGYN, but by paying close attention to her patients and asking the right questions, she was able to create products that genuinely help women worldwide. In this episode, Dr. Anna shares how she transformed her practice into a thriving online brand that empowers women everywhere—and trust us, her journey is one you’ll want to hear.

We also get into the marketing strategies that really worked for her—think email funnels, social media, and partnerships that actually move the needle. Dr. Anna opens up about how collaboration took her business to new heights and shares her personal experience with burnout (yes, she’s been there too!). Her advice on setting boundaries and practicing self-care is a must for anyone looking to grow their business without sacrificing their well-being.

Before you go, don’t forget to snag our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. If you’re ready to stop trading hours for dollars and want to create more time and money freedom, this guide is for you. Grab your copy here: https://bit.ly/42YnYki.

Timestamps:

[00:01:39] Transition from doctor to brand.

[00:05:12] Customer journey and product marketing.

[00:08:09] Patient needs drive product creation.

[00:12:39] The power of collaboration.

[00:16:27] Self-care and burnout management.

[00:17:15] Gratitude and oxytocin benefits.

[00:21:20] Community importance and healing.

[00:24:39] Future vision and product expansion.

Memorable Quotes:

“It’s never just a pill, a potion, a product, right? It’s the education and the empowerment that the individual then has experiences that makes the transformation.” [00:04:56] – Dr. Anna Cabeca

“Community is essential. I mean, really, it’s what drives me when I see people from around the world, all different aspects of life, profession, family, religion. I mean, everything coming together for themselves to be a better them, so that they can show up better for those they love for what they want to achieve out of life.” [00:21:21] – Dr. Anna Cabeca

Connect with Dr. Anna Cabeca:

Website: https://drannacabeca.com/pages/show

Instagram: https://www.instagram.com/thegirlfrienddoctor/

YouTube: https://www.youtube.com/@thegirlfrienddoctor

TikTok: https://www.tiktok.com/@drannacabeca

Podcast: https://podcasts.apple.com/us/podcast/the-girlfriend-doctor-w-dr-anna-cabeca/id906576942

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative – https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit – https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME – https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1