Marketing in the Wellness Industry

If you’re trying to grow your audience, connect with potential clients, and actually make money from your expertise, podcasting might be your best-kept secret. Victoria LaFont—Founder of The LaFont Agency and one of our Health Business Growth Collective mentors—knows exactly how to turn listeners into loyal clients. We’re talking about creating content that feels natural, using AI and SEO to get noticed, and keeping it simple so you actually stick with it. Whether you’ve got a podcast already or you’re just thinking about starting one, you’ll walk away with ideas you can use right away.

Let’s be real—most podcasts don’t make it past the first few episodes. Victoria breaks down why that happens and how to stay consistent without burning out. We also chat about how personal stories help people connect with you (because no one wants to listen to something that feels stiff and scripted). She shares tech tips that make podcasting easier, so you can focus on what really matters—building relationships and growing your business.

Oh, and if you’re looking for more ways to grow your income without working more hours, grab our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income at https://bit.ly/42YnYki.

Timestamps

[00:00:00] Introduction.

[00:02:43] Health business growth collective.

[00:03:31] Podcasting beyond your expertise.

[00:08:21] Personal stories in marketing.

[00:09:38] Infusing story and vulnerability.

[00:14:57] Authenticity in podcasting.

[00:17:47] Perfection vs. progress in podcasts.

[00:21:19] Utilizing AI for podcasting.

[00:23:54] Podcasting as a marketing tool.

[00:27:44] Podcasting and audience engagement.

Memorable Quotes

“You’re not going to know until you put it out there and you get response from the people who really want to hear what you have to say. So just get it out there.” [00:19:59] – Victoria LaFont

“The beauty of that stat is that so many people start a podcast and the majority, they never keep going. Mainly what you have to do is just keep showing up.” [00:25:08] – Victoria LaFont

Connect with Victoria LaFont

Website: https://thelafontagency.com/

Instagram: https://www.instagram.com/thelafontagency

Facebook: https://www.facebook.com/victolafont/

Links Mentioned In This Episode

Health Biz Hub – https://healthbizhub.com/

Hit the link for more information on The Mindshare Collaborative – https://mindsharecollaborative.com/about/

Secure your spot for the Health Business Growth Conference – https://pages.healthbusinessgrowthcollective.com/hbgc-sp

Get your tickets for The Mindshare Collaborative Summit – https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME – https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1