Chalene Johnson went from fitness instructor to New York Times bestselling author and fitness empire mogul with over 90 million podcast downloads. Discover how she built her health business step-by-step and apply her proven strategies to achieve your own success.

In this interview, Chalene shares inspiring lessons from her entrepreneurial journey creating hit programs like Turbo Jam and PiYo. Get rare insights into overcoming challenges, celebrating wins, and collaborating with family along the way. 

Dive into Chalene’s unique social media approach, community building techniques, and tips for working in the competitive health industry. Whether you’re a seasoned pro or just starting out, this episode is packed with actionable advice to take your business to the next level.

If you want to tap into Chalene’s energy and expertise, don’t miss this inspiring interview. Tune in now to fuel your health business success with her proven tips and hard-won wisdom.


[00:01:15] Chalene Johnson’s entrepreneurial journey.

[00:06:13] Entrepreneurial ventures and car flipping.

[00:08:03] Transformation through fitness apparel.

[00:12:25] Social media engagement.

[00:15:14] Niche down for growth.

[00:20:07] Social media content strategies.

[00:25:22] Building a strong community.

[00:30:35] Transparency in product recommendations.

[00:34:11] Working with a spouse in business.

[00:37:52] Boundaries and mutual respect.

[00:40:38] Code words for communication.

[00:45:24] Building a great team.

[00:50:30] Storytelling for email growth.

Memorable Quotes

“Until people know your name, you have to narrow your aim. You have to, even though it’s so hard because you’re like, oh, but I could talk about this, and I could talk about that. It’s really hard. It’s the hardest thing in the world. But if you do that, you’ll get there so much faster. People will know your name.” [00:20:59] – Chalene Johnson

“A mindset you can have around social media is to just ask yourself, what are you sick of? What do you find annoying? What do you think is dumb? What do you think is interesting? What grabs your attention? Pay attention to that. Don’t worry about the trends.” [00:24:56] – Chalene Johnson

Exclusive Offer: Get Chalene’s free 55 Instagram Stories templates to amplify your health business:

Connect with Chalene Johnson






Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative –

Get your playbook below click here👇



Submit a Comment