DR. HEATHER PAULSON

Dr. Heather Paulson has been through it all, from digital marketing with online summits to leading a multi-practitioner brick and mortar clinic. Along the way to building her email list from 0 – 25,000 people she learned a lot of lessons by first making mistakes on her own and then pivoting into easier ways of doing business with guidance, coaching, and finding a group of like minded practitioners in Mindshare. Utilizing the processes of building authority with a bestselling book and creating a digital platform and funnels for her in person services, virtual consulting, and digital training products she was able to retire from her clinical practice and move to Peru to enjoy a slower pace of life, surrounded by nature, and plenty of fresh grown healthy food.

Dr. Heather Paulson created the life of her dreams by following the advice of the Mindshare methodology to utilize her 15 years of Naturopathic Oncology Clinical Service into a best-selling book, a profit generating cookbook sales funnel, and a group coaching and DIY Digital course for people with cancer. This allowed her to free up her time from 1:1 clinical services to pursue learning plant medicine in the Amazon Rainforest. One of Heather’s dreams is to pass on the hard lessons she learned along the way to help other clinicians build the life of their dreams.

Dr. Heather Paulson Coaching Zones of Genius

• Translating clinical knowledge/experience into online content and programs
• Breaking through the thoughts and patterns that prevent your success
• Niching down to your Ideal Client
• Creating live experiences for transformational healing (retreats, workshops, etc.)
• Taking complex concepts and breaking them down into actionable steps
• Creating strategic goals that move you from where you are now to where you want to be
• Curriculum development
• Online course creation
• Organizing and executing digital events like summits, webinars, and online conferences
• Legal precautions specific to clinical providers when doing digital marketing

LAUREN POWERS

Lauren Powers is a 7 figure marketing and business coach that supports health entrepreneurs and minority small business owners create and execute actionable quarterly marketing plans that bring immediate transformation to their business growth. She currently serves as COO and Partner of Microsite Digital Marketing agency  where she leads a  team that supports hundreds of healthcare practitioners generating millions of dollars in revenue through their coaching and advertising services.

Lauren is a business coach for Mindshare Collaborative, the largest global consortium of practitioners across specialties. Lauren is a “multipreneur,” an international speaker, host, emcee and an active philanthropist. She is the Founder of the HBCU Legacy Foundation, an organization focused on financially supporting, mentoring, and coaching black students to successful employment post-graduation. She is also the founder and owner of Atlanta Performance Lab, a strength and conditioning gym in Atlanta, and has a thriving business coaching practice.

When not running her businesses or bossing around her boys Lauren is also an active host of The Bad Entrepreneur Podcast, a podcast focusing on THRIVING as a business owner instead of just surviving. After going through her own experiences founding and running one of the largest gyms in Atlanta for over a decade, working in a sales and marketing capacity for 7, fortune 100 healthcare organizations, and supporting more than 100 start-ups, she can easily coach a hungry entrepreneur to success.

Dive Deep with Lauren on:

• All things Lead Gen
• Defining avatar and hero story
• Website and funnel development
• Understanding Google and Facebook ads
• Coaching your team to sell 
• Marketing and lead management processes and strategy

DR. NAT KRINGOUDIS

Nat Kringoudis is your good dose of support, guidance and cheerleader all rolled into one. She’s here to help you up-level your business and to tap into the good, the bad, and the ugly mistakes she’s made in her 20 years as a health expert and multiple business owner so that you don’t have to. Whether you’re a practitioner, health advocate, leader, or just a badass in your industry, she wants you to learn from her mistakes, so that you don’t make bad choices and helps you be the best version of yourself, in business.

Nat is a 2 x best selling author, 2 x podcaster, Doctor of Chinese Medicine and Acupuncture, household name with over 18 years in the industry. From books to podcasts, product creation, marketing, content creation, branding…. If she’s done what you want to do, she’s here to help you achieve it. Consider time with Nat a slip-stream towards your very best business.

Nat sweet spots to help you lie in;

• How to be a practitioner and use social media as a means to build trust and broadcast you as a professional (not an influencer)
• Efficiently create marketing and product launch strategies, creation, and execution to get your product or service seen and sold out!
• Show you how to create your six-figure ambassador partnership and build long-term relationships with brands to keep you on their frontline.
• How to create products that sell, read the audience, and turn around product timelines effectively and efficiently for maximum sales.
• Copywriting from the ground up, tweaking current copy, and testing copy so that it delivers.
• How to create or recreate your podcast so that not only do people download and listen, but you can get paid for a podcast. 
• Setting up brick-and-mortar systems to create efficiency and more time to focus on doing what you love, strategy, and team management since the team is at the heart of your business.

MARY AGNES ANTONOPOULOS

Mary Agnes is a well-known speaker, freelance writer, and marketing strategist. She has designed and implemented over 30,000 email campaigns and product launches for wonderful colleagues and clients, such as New York Times best-selling authors JJ Virgin, Jack Canfield, Dr. Isabella Wentz, Dr. Alan Christianson, and Jordan Belfort (The Wolf of Wall Street), as well as a long and prestigious list of leaders in functional medicine and personal development. 

Mary Agnes can help you with:

• Email copy and structure
• ​List management, especially re segmentation, re-engagement and abandoned cart
• ​YouTube and video scripting and how to
• ​Content curation (to drill down / utilize large events into mini courses and lead magnets)
• ​Easy paid ads through the HealthMeans ad portal ($2 per lead, via a focused eGuide)

ILEKA FALETTE

Ileka Falette is a Business Strategist. She works with businesses & entrepreneurs who want to become more profitable and reduce the time they are spending in their businesses so they can also enjoy life. She uses visibility strategies, productivity hacks, and process improvement tools so they can work less, live more, and feel better while they Reclaim Their Revenue.

Ileka has a very diverse background including 20+ years in business strategy & leadership coaching for Fortune 100 companies, is a certified Project Management Professional with, a Lean Six Sigma Blackbelt, as well as a NASM Certified Personal Trainer who has worked with 1000s of women to achieve wellness & weight loss goals, all while being a married mom of 4 young children. Given this, she has cracked the code on time management and productivity.

Connect with Ileka on:

• Building an Audience of Dream Clients
• YouTube growth
• Productivity & Efficiency (How to get your time back)
• Sales
• Closing & Objection Handling
• Selling without feeling “salesy”
• Selling from the stage
• Selling via Masterclass

JESSICA PANTERMUEHL

Jessica is a brand strategist, AI specialist, and business and marketing educator for health and wellness professionals. She teaches marketing at the Sonoran University of Health Sciences and the Nutritional Therapy Association and is the Founder and Director of the Holistic Entrepreneur Association, a membership organization that provides business tools and resources to practitioners in over 25 countries. Jessica also owns and operates Custom Wellness Content, a white label online course creation business which has placed her wellness courses in the hands of over 100k end users through e-commerce wellness brands.

With a decade of experience as a practitioner herself, both in private practice and as the head of nutrition counseling for an integrative medical practice in Los Angeles, having supported health and wellness brands in the corporate space from digital marketing strategy to full rebrand execution, and having consulted for individual practitioners, Jessica understands the breadth and scope of the business challenges faced by health professionals today and provides support to help them navigate those challenges successfully.

Jessica can help you with:

• Utilizing AI to more efficiently create content for your business. This includes editorial calendars, article writing, sales page creation, content outlines and creation for podcasts, YouTube channels, social media content, and more. Also understanding how to use this tool to get best outcomes by understanding prompting architecture.
• Auditing your existing messaging (website, social media, promotional material) to ensure that your messaging directly communicates to the urgent needs and compelling desires of those you are serving.
• Creating (or upgrading) your visual branding (including colors, fonts, and imagery of their brand). Also creating brand assets (brand guide, core assets for social channels and marketing templates) and training your staff in using Canva to create ongoing brand assets (social media posts, marketing material) that follow your brand guide.
• Guiding you in creating the curriculum of your online course.

Victoria LaFont

Victoria LaFont is an opera singer turned marketing expert and owner of The LaFont Agency, a science-backed marketing agency that has helped hundreds of clinicians use SEO to go from burnout to career bliss.

Before Victoria realized marketing was her forever career, she operated a successful clinical practice and formulated Truly Healthy Protein Powder, a homegrown supplement company she grew from product idea to company sale.

She has collaborated with HealthMeans, Food Revolution Network, The Energy Blueprint, and The Ruscio Institute and designed and researched curriculum presented by the Nutritional Therapy Association. Additionally, she serves on the teaching staff of the University of Western States’ human nutrition and functional medicine program.

Speak with Victoria if you’d like to:

• Skyrocket your website to the top of Google with best SEO practices
• Write blogs that keep readers engaged and taking action
• Translate research statistics into practical know-how for your patients
• Publish eye-catching, actionable, heartfelt headlines on your homepage
• Create About pages that resonate with potential patients
• Clarify your mission to encompass your why and connect with your audience

Melanie Sutherland

Melanie Sutherland is a health business strategist on a mission to help clinic owners maximize their profit and impact while minimizing their time spent in their businesses. For the last 20 years, she has been recruited to help build, grow and sell everything from multi-million dollar facilities to small business start-ups making her uniquely qualified to guide business owners towards what works in private clinical models, and perhaps more importantly, what doesn’t work. Her secrets for building sustainable and saleable businesses include leveraging strong leadership structures, robust operating systems and unparalleled client experiences.

Melanie is the founder of Body Co, 7-figure multi-disciplinary clinic, where she has retired from all patient treatment. She is a recognized pelvic health & perinatal physiotherapist, speaker, clinical mentor and coach to other health entrepreneurs building both in-person and virtual practices where her goal is to break down the learning curve of running your own thriving practice.

Her zones of genius include:

• Setting up foundational systems to grow, scale and sell your brick and mortar practice.
• Understanding and analyzing key metrics to apply a data driven approach to clinic operations and management.
• Hiring and onboarding key hires to drive experience and revenue in your business.
• Crafting exceptional client experiences to build a community of loyal customers that help drive your business.
• Helping clinic owners build corporate structures and culture to improve recruitment, retention and keep team members engaged.
• Cultivating in-house leadership allowing owners to step back from clinical practice and step into the role of visionary and brand strategist.
• Exploring multiple streams of income available to brick and mortar practitioners creating more resilient businesses.

Matthew Crofoot

For over 25 years, Matthew Crofoot has worked with hundreds of companies helping them solve their technical and business problems and architect solutions and strategies to build and manage their online presences while integrating their various systems. His mission is to support natural health practitioners to have a maximum impact so we can exponentially heal the world together. Having suffered from a chronic illness, he knows the ins and outs of the health space. He has a business degree from Boston University with majors in Information Systems / Marketing and a minor in Computer Science. He has a gift for being the perfect bridge between the business and technology worlds and speaking both languages fluently and in a way that people can actually understand.

Sara LINGENFELTER

As a Fractional COO/Integrator, Certified Online Business Manager, and CEO of Virtual Biz Partner, Sara Ligenfelter specializes in transforming chaotic operations into streamlined, scalable systems. With over a decade of experience, she has supported visionary online entrepreneurs—coaches, consultants, and wellness innovators—in growing their 6-figure businesses to 7 figures through efficient systems, strategic planning, and operational excellence.
Sara’s journey into the online business space began in 2011 when she turned down a traditional career in Probation and Parole to create a life that prioritized flexibility for her family. By 2013, she was working full-time with online business owners, helping them achieve sustainable growth while maintaining their personal freedom and impact.

As a solo parent to a busy 16-year-old, Sara understands the importance of balancing ambition with purpose. Her passion lies in supporting changemakers who challenge broken systems and seek better solutions. Whether it’s fostering stronger team dynamics, automating operations, or optimizing productivity, Sara thrives on empowering online entrepreneurs to scale their businesses without overwhelm, enabling them to focus on transforming lives.

When she’s not mentoring or managing operations, Sara enjoys exploring the outdoors with her son, traveling, learning, or relaxing with Netflix, her cat, and some chocolate.