Marketing for conventional vs non-conventional practitioners can be quite different due to the nature of their services and the target audience they are trying to reach.
Today, our special guest, Lauren Powers, who is an absolute powerhouse guru when it comes to marketing for health businesses, shares her insights on what’s changing the game for healthcare providers, both conventional and non-conventional.
Lauren shares her wisdom on how to identify special qualities and unique aspects of your health business that will set you apart from the competition. Discovering what makes you different and leveraging it in your marketing strategies can be a game-changer for attracting clients and scaling your income. She also reveals the latest trends and strategies that are revolutionizing the healthcare industry. Whether you’re a conventional or non-conventional healthcare provider, you’ll gain valuable insights on how to stay ahead of the game and connect with your target audience in a meaningful way.
Don’t miss this episode of The Health Business Growth Show and discover what’s working and what’s not in the world of healthcare marketing, and the strategies and tactics that can help you stand out in a crowded market and build a health business that’s truly worth it.
[00:02:30] What’s changing in healthcare.
[00:04:48] Marketing for health businesses requires custom messaging.
[00:05:45] Build trust and authority through consistency.
[00:08:54] Quizzes for lead generation.
[00:10:47] The importance of building trust and relationships through rich data and personalized messaging.
[00:12:03] Self-care trends and healing.
[00:15:14] Quick wins and transformation.
[00:19:23] Vanity metrics and engagement.
[00:20:49] Authenticity and results matter.
[00:21:37] Selling without results or testimonials.
[00:25:41] Mental health and root cause medicine.
[00:27:38] Translating business to marketing.
“They need to see you guys. They need to see you everywhere. They need to see your website, your sales pages. If you did not know, Instagram is competing with Google and YouTube to be the most powerful search engine, y’all.” [00:07:37] – Lauren Powers
“There is a part of marketing that is analytics and, and data numbers. And then there’s another part that’s energetic. That means that you are putting, you’re casting out that light and you want every time that you step your foot onto social media or on a camera, on a podcast, that the right people here at the right time to make them think deeper, to make them do something different. For us, that means watch my masterclass or grab my e-book or follow me on another social platform. Authenticity, guys, it matters.” [00:20:59] – Lauren Powers
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