Create unique, enticing, and memorable experiences. This is the key to capturing the attention and interest of your audience. In today’s saturated market, it is crucial for brands to think outside the box and create experiences that leave a lasting impression. This episode provides some great examples of how brands like Tushy and Thinx have successfully done just that.
Tune in as we share a previous Mindshare Collaborative Summits highlights from one of our incredible key speakers, Miki Agrawal, Founder of a bidet company called Tushy, where she shares how they launched their new product by creating a unique and engaging experience for their customers to attract attention, generate buzz, and ultimately achieve success.
Miki also discusses the importance of being true to oneself and using humor to engage with customers. Authenticity and humor are two powerful tools that can attract customers and drive business growth.
She encourages entrepreneurs to be true to themselves, challenge societal norms, and surround themselves with like-minded individuals and highlights the power of creating unique and memorable experiences as a marketing strategy. By embracing your authentic shine and creating unforgettable experiences, you can stand out in a crowded market and capture the attention and interest of your audience.
These takeaways only scratch the surface of the valuable insights shared in this episode. Whether you are a seasoned entrepreneur or just starting out, there is something for everyone in this inspiring conversation.
[00:02:39] Use humor in marketing campaigns.
[00:04:18] Washing with Tushy.
[00:09:00] Inviting completion of stories.
[00:10:20] Be authentic and create experiences.
[00:11:03] Mystery packages and riddles.
[00:11:31] Creating memorable and engaging experiences.
[00:19:47] Pain and the power to innovate.
[00:20:43] Embrace disruption and self-discovery.
“Choosing radical authenticity, this is what I talked about, which is really asking yourself, what do I really want to share versus what do people want me to say? There’s a very, very different approach, and you can tell when someone’s being truthful, when someone’s being authentic, when someone’s being honest.” [00:06:05] – Miki Agrawal
“I started the conversation about being lit up and turned on, and we get so nervous about our own shine, and because it might be too weird, and it might be seen as not in the realm of what’s socially accepted in this current society, which is, by the way, invented by people 100 years ago, by people who are dead, and they’re no different than you and me. So why are we listening to any of that? It’s all made up. It’s all complete illusion anyways.” [00:11:58] – Miki Agrawal
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