One of the biggest challenges faced by health professionals is admitting that they need community support. Our guest in this episode emphasizes the importance of nurturing a community and being willing to seek help when needed. Crossing this threshold opens up a world of opportunities and growth. Don’t be afraid to say, “I don’t know,” because that’s when true learning begins.

Today’s episode features the amazing Debra Atkinson, an expert in helping women over 40 achieve their fitness goals. She focuses on women in menopause who are often told by doctors to expect physical decline. Debra believes in empowering women to take control of their health and fitness, and she is dedicated to helping fitness industry professionals improve their businesses.

During our conversation, Debra also emphasizes that confidence is key in the health business world. She witnessed a transformation in trainers who have gone through their program, with their confidence levels skyrocketing. They learn how to craft compelling messages that resonate with their audience, moving away from generic content to something unique and heartfelt. By sharing their stories and weaving in customer experiences, they create a powerful connection that sets them apart from the competition.

Tune in as Debra discusses the importance of maintaining muscle and fitness as women age and shares her mission to elevate the fitness industry by helping trainers improve their marketing and sales skills.


[00:02:46] Debra’s expertise in women’s health.

[00:05:12] Importance of maintaining muscle and fitness.

[00:06:41] Empower women in midlife.

[00:09:44] Elevating the fitness industry.

[00:12:11] Marketing skills are essential for health professionals.

[00:16:30] Expanding revenue streams.

[00:17:23] Imposter syndrome is an asset.

[00:20:10] Three ways to gain revenue.

[00:22:41] Importance of community in entrepreneurship.

[00:23:23] We never know enough.

Memorable Quotes

“The best way to market, I think, is know science, share science. Educate and then sit across from somebody like you’re sitting across from your mom or your sister and say, look, this is what you need to do if you’re serious and you need to mean it.” [00:13:26] – Debra Atkinson

“They get some help with that piece of it, but we see their messages changing from something generic that anybody could say to something that only they could say. And in weaving in their stories and weaving in customer stories and making it real and making it heartfelt, not just the facts, but, you know, heartfelt, not why you need eight glasses of water a day, but something really no one else can say.” [00:15:09] – Debra Atkinson

Links Mentioned In This Episode


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